案例名称：贵金属行业竞价托管优化实例

　　案例描述：

　　TUOGUANQIDONGSHIJIAN:：2015NIAN4YUE15RI。

　　TUOGUANQIAN:：2015.4.15-2015.5.15。

　　TUOGUANHOU:：2015.5.16-2015.6.15。

　　TUIGUANGQUDAO：BAIDUSOUSUOTUIGUANG。

　　JIETULAIYUAN：BAIDUFENGCHAOSHUJUBAOGAO。

　　DIANPING： CIZHANGHUZHUYAOMUDESHIZAIJIANGDIZHUANHUACHENGBENDEQIANTIXIA，JINKENENGBANGZHUKEHUDAILAIGENGDUODEYOUXIAOZIXUN，ZAIJIANGDICHENGBENDEQIANTIXIA，TISHENGZHUANHUALV。

　　推广概述：

　　KEHUSHIYIJIAXIANHUOTOUZI、JIAMENGDEZHAOSHANGQIYE，PINLEIBAIYIN、YUANYOU、GUIJINSHUDENG，GAIXINGYEJINGZHENGJILIE，WANGLUOTUIGUANGCHENGBENHENGAO，YOUYUMEIYOUZHUANYEDEJINGJIATUANDUIYUNCHOU，SUOYIQIANQIDECHENGJIAOQINGKUANGHENBULEGUAN。ZAIWANGLUOSHANGLEJIEDAOWOMENLANGCHUANGWANGLUOGUANGGAOZHIHOU，KEHUYUWOMENJINXINGLESHENRUDEGOUTONG，ZUIZHONGKENDINGLEWOMENDEZHUANYEDU，JIANGJINGJIAZHANGHUJIAOJIWOMENQUANQUANFUZE。

　　诊断问题：

　　JINGGUOYOUHUASHIDEZHUANYEZHENDUANFAXIANGAIKEHUZHANGHUCUNZAIHENDADEWENTI;

　　1.KEHULIANZUIJIBENZHUANHUAMUBIAODOUMEIYOUSHEZHI，GENBENBUZHIDAONAXIECIDAILAILEZHUANHUA;

　　2.KEHUWANGZHANDEGOUTONGGONGJUTIYANHENBUHAO，FANGKEYOUSHIWANQUANZHAOBUDAOGOUTONGGONGJUZAINALI。

　　推广思路：

　　GENJUZHENDUANBAOGAO，YOUHUASHIJUEDEZHEIGEXINGYEJINGZHENGJILIE，DIANJIFEIYONGGAO，YAOJIANGDIZHUANHUACHENGBEN;

　　DIYIBUYAOZUO SHEZHIGUANJIANCIZHUANHUAMUBIAO;

　　DIERBUYAOZUO DIAOZHENGWANGZHANGOUTONGGONGJU，SHIDEGOUTONGGONGJUGENGWEIMINGXIAN，TIGAOFANGKEZIXUNTIYAN(JIANTU1);

　　DIERBUYAOZUO GENJUYIDUANSHIJIANDESHUJUJILEI，DIAOZHENGZHANGHUXIAOFEIJIEGOU。

　　效果展示：

　　ZUIZHONGZAIXIAOFEIZHITISHENGLE231.05%DEQIANTIXIA，ZAIXIANYOUXIAOGOUTONGTISHENGLE660.00%。QIANQIKEHUDUIYUSUANDETIGAOHAIYOUGUJI，ZAIWOMENKONGZHILEZHUANHUACHENGBENZHIHOUYAOQIUWOMENJINKENENGTIGAOYUSUAN!GAIXINGYEDEJINGZHENGJIAOWEIJILIE，SOUSUOZHISHUYEBIJIAODA，WENDINGZHANGHUSHIQIANQIDEZHONGZHONGZHIZHONG，SUIHOUDEYUSUANTISHENGDAILAIDEZIXUNLIANGTISHENGYEBIANDESHUNLICHENGZHANGDESHIQING。